Shri S.D. Nirula was born in the serene town of Bannu, in the North West Frontier Province (now in Pakistan). His early years in this vibrant community shaped his appreciation for culture, tradition, and the artistry that would later define his life's work.

Amidst the turbulent times of the Partition, Shri Nirula’s family relocated to Delhi, leaving behind their roots to start anew. This transition, though challenging, instilled in him resilience and a determination to rebuild and thrive.

Shri Nirula began his entrepreneurial journey selling dairy products, driven by an unyielding work ethic. His first major breakthrough came with the establishment of 'Embassy Brass House' in Jor Bagh Market, a venture that highlighted his passion for craftsmanship and quality.

Over two decades, Shri Nirula developed strong ties with the American Embassy community, who admired his dedication to promoting Indian handicrafts and carpets. His store became a trusted destination for authentic, high-quality products.

Shri Nirula’s son, Rajiv Nirula, joined the family business, bringing fresh energy and ideas. Together, they expanded the brand's vision, building on the foundation of trust and quality established over decades.

The family celebrated the opening of their third store, a testament to their growing success and commitment to excellence. This milestone marked a new era of expansion and influence in the handicrafts industry.

The flagship store in New Delhi became a symbol of Shri Nirula’s enduring legacy. It showcased thebest of Indian craftsmanship, providing a space where tradition and modernity came together to offer a unique shopping experience.

Continuing the family’s commitment to artisans and customers, another store was opened, reinforcing their dedication to quality and ethical practices. Shri Nirula’s passion for preserving India’s cultural heritage remained the guiding force.